Why Millennials and Gen Z Are Driving the 2025 Housing Market

In 2025, Millennials and Gen Z are no longer just browsing—they’re buying. These two generations are officially the driving force in the real estate market, especially here in San Antonio. With shifting lifestyles, tech-savvy habits, and a strong desire for homeownership, they’re changing how homes are bought, sold, and marketed.

Let’s break down why these buyers matter—and how this impacts today’s housing trends.

📊 Who Are Millennial and Gen Z Buyers?

• Millennials (born 1981–1996) are now in their prime homebuying years. Many are buying their first or second home, looking for more space, better schools, or investment opportunities.

• Gen Z (born 1997–2012) are entering the market early, thanks to remote work flexibility and a growing interest in building equity instead of renting.

Together, these two generations are reshaping what buyers expect in 2025.

💡 What They're Looking For

Millennials and Gen Z buyers are focused on:

• Affordability – Value matters, especially with student loans and rising costs.

• Walkability & Location – Being close to parks, coffee shops, and public transit is a huge plus.

• Smart & Green Homes – They want eco-friendly features like solar panels, smart thermostats, and energy-efficient appliances.

• Flexible Spaces – Home offices, multipurpose rooms, and private outdoor areas are must-haves.

• Digital Experience – From virtual tours to e-signatures, these buyers want tech-savvy transactions.

🏡 San Antonio Neighborhoods They're Moving To

In San Antonio, these buyers are loving:

• Tobin Hill & Southtown – Urban vibe, walkable, artsy

• Alamo Ranch & Helotes – Affordable suburban living with room to grow

• The Pearl District – Trendy, connected, full of culture

• Stone Oak & NISD Areas – Great for young families looking for good schools and space

💬 What This Means for Sellers

If you’re thinking about selling, now is the time to position your home to appeal to these eager buyers. Highlight tech features, updated kitchens/baths, energy efficiency, and location perks in your marketing.

Staging a home with a modern, minimal, and smart feel can really set it apart.

👋 Ready to Buy or Sell?

If you're a Millennial or Gen Z buyer—or if you’re selling a home that appeals to them—let’s chat! I can help guide you through today’s market with expert advice and the latest tech tools.

📞 Call/Text: 210‑865‑4442
📧 Email: ap_monteza@kw.com
🏡 Patty Monteza – San Antonio Realtor | Keller Williams City View

Let’s make your 2025 real estate goals a reality.